NIL News and Publications
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Think NIL Is Just for Big Brands? Here’s How Small Businesses Can Win Too
This is not legal advice, but general information. Since 2021, NCAA athletes have been allowed to monetize their personal brand through NIL deals. For small businesses, this creates…
4 min read
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The Fast Track to Ineligibility: What Every Student Athlete Needs to Know About NIL Compliance
This is not legal advice, but general information. Whether you’re helping student athletes land NIL deals or signing them yourself, there’s no doubt that it’s an exciting time…
4 min read
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Oregon NIL Compliance: A Practical Guide for Student Athletes
This is not legal advice, but general information. The last four years of college sports have seen a wave of new regulators enter the NIL scene. These authoritative…
4 min read
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NIL Compliance Made Simple: NIL Go, Denials, and Arbitration Explained
This is not legal advice, but general information. IntroductionThe House Settlement brought sweeping changes to college sports. Some of those changes are easy to spot, like backpay for…
4 min read
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NIL Valuations: Understanding Your Worth in the New College Sports Economy
An NIL valuation is, in essence, an estimate of how much an athlete’s personal brand is worth on the open market.
4 min read
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Executive Order Meets Amateurism: Unpacking Trump’s NIL Order
What President Trump’s executive order might mean for the NIL landscape moving forward.
4 min read
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What is NIL law?
NIL law refers to the legal framework governing the rights of college athletes to profit from their name, image, and likeness. It allows athletes to engage in sponsorships, endorsements, and other commercial activities for pay without jeopardizing their college eligibility.
How does NIL impact college athletes’ opportunities?
NIL significantly expands opportunities for college athletes by enabling them to monetize their personal brand. This includes earning income through endorsements, social media promotions, and personal appearances, which can enhance their financial stability while pursuing their education.
What are the legal considerations for NIL agreements?
When entering NIL agreements, athletes must consider various legal aspects, including contract terms, compliance with NCAA regulations and relevant state laws, and tax implications. It’s crucial for athletes to seek legal advice to ensure their agreements are fair and protect their rights.
Are there restrictions on NIL activities for college athletes?
Yes, while NIL laws vary by state, some restrictions may apply, such as prohibiting athletes from endorsing certain products or engaging in activities that conflict with their university’s policies. Athletes should familiarize themselves with both state laws and institutional guidelines. “Pay-for-play” is not considered a permissible NIL activity.
How can athletes maximize their NIL potential?
Athletes can maximize their NIL potential in a variety of ways. Understanding the legal landscape and seeking professional guidance can help them navigate opportunities effectively.